Friday, October 19, 2012

Pop Up Shop: Warby Parker

I love a good pop up store.  They're always clever in design, fun surprises await and great content for a brand.  When Puma opened Puma City during the Volvo Ocean Race in Boston, I practically lived there for the two weeks it existed.  And you know I loved the nomadic museum. So when my coworker Clare told me about the pop up store for Warby Parker called "Class Trip" in Faneuil Hall, we hurried over for a visit.  For 6 months, this school bus turned store is hitting the road for people to try on all their frames, get measured for the right fit and there's even a photo booth.  I chatted with one of the marketing girls and the Warby Parker employees traveling around with the bus range from sales associates to the PR team to social media marketers for the brand.  Very cool.  And they are great glasses and shades!  I splurged on a pair of sunglasses.  Check out our little visit!

The shop will be in Boston until Sunday, so check it out if you're in town!

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