cool content: Dark Rye from Whole Foods

 A coworker recently shared Dark Rye with me, an online magazine from Whole Foods and I think it's brilliant.  It's packed with stories centering around food, health, sustainability, design, tech and social enterprise. There's video and graphics and articles and photo essays - it's pretty cool and I suggest you check it out.  In this issue, we take a look inside Detroit.  After spending a little bit of time there myself last year telling some beautiful stories, I started to fall in love with Detroit; I think after skimming through this, you just might, too.

Here was one of my favorite videos about a guy who saw a need for transportation, so he started his own bus company.

Brands Can Make a Difference

I've worked at an agency now for over a year and a half.  One of the reasons I started this job was because I knew brands had an extraordinary power and ability to use their influence to make a difference.  I wanted to bring my passion for storytelling to help make a difference in this way.  More and more brands understand the affect they can have on the world and I love seeing them own this.  American Express just launched the passion project and I love this short film they did on Charity Water.  Check it out:

Pop Up Shop: Warby Parker

I love a good pop up store.  They're always clever in design, fun surprises await and great content for a brand.  When Puma opened Puma City during the Volvo Ocean Race in Boston, I practically lived there for the two weeks it existed.  And you know I loved the nomadic museum. So when my coworker Clare told me about the pop up store for Warby Parker called "Class Trip" in Faneuil Hall, we hurried over for a visit.  For 6 months, this school bus turned store is hitting the road for people to try on all their frames, get measured for the right fit and there's even a photo booth.  I chatted with one of the marketing girls and the Warby Parker employees traveling around with the bus range from sales associates to the PR team to social media marketers for the brand.  Very cool.  And they are great glasses and shades!  I splurged on a pair of sunglasses.  Check out our little visit!

The shop will be in Boston until Sunday, so check it out if you're in town!