martha's vineyard fashion: jack wills

While poking around the uber sophisticated Edgartown on Martha's Vineyard (and walking away from one glorious lobster tshirt), my friend Nicole insisted we pop into Jack Wills.  She perfectly described it as an "adult abercrombie."  It looked to me like a super fun Polo Rugby.  Their website says "Fabulously British Clothing."  Whatever.  It's  fantastic.  Sure, some of it a bit juvenile, but don't we all sometimes need that in our life?  Besides, it fit in perfect with the carefree and preppy town.  I oodled at the fun & preppy, yet trendy pieces and their store was simply rad, too.

(vintage pictures up the stairway to the third floor)

(a homey dressing room)

I was a fan.  I tried to get myself invited to their Boston store opening, coming soon!  Alas, for now, you'll have to catch the ferry either to Martha's Vineyard or Nantucket to gander at their store in person (what kind of snobby place only has US stores on the islands?  Don't get me wrong - I think it's brilliant).

I walked away without this number in red (and am jealous that my friend Christine did not):

What, you didn't hear?  I am frugal now.  Yup.  

Mostly.